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Leveraging Technologies in Public Agencies: The Case of the US Census Bureau and the 2010 Census – Working Paper #2011-01

Authors: Kevin C. Desouza and Akshay Bhagwatwar

Emerging technologies are transforming government agencies and the nature of governance. In this paper, we outline how the US Census Bureau leveraged emerging technologies during the 2010 census. The US Census Bureau used technologies not only to complete the 2010 census under budget, but also deployed them innovatively to engage citizens through the design of viable participatory platforms. The Census Bureau also managed risks associated with using emerging technologies effectively. The 2010 Census campaign, led by Steven J. Jost, Associate Director for Communications, focused on increasing response rates and encouraging citizen participation through innovations in the communication process with citizens and the infusion of technology.

Kevin C. Desouza is the director of the Metropolitan Institute and an associate professor at the Center for Public Administration and Policy at Virginia Tech.

Akshay Bhagwatwar is a doctoral student in the Information Systems Department at the Kelley School of Business, Indiana University. His areas of research interest are Information Technology Service Management, Virtual Collaboration and Policy Informatics. For more information on his research work please visit www.akshayb.com.