Bridging academia and the corporate world, director Kevin Desouza has produced a book looking at the critical role of ideas in the success of any new venture. Intrapreneurship provides an engaging guide for both managers and employees, academic and staffers, on how to direct the flow of ideas and foster a culture of entrepreneurship within their existing structure.
Based on Kevin C. Desouza’s research and experience consulting with thirty global organizations, Intrapreneurship outlines ways to mobilize all types of ideas - from radical thinking to incremental innovations. With practical frameworks and real life examples, Intrapreneurship helps identify the value in ideas and how to leverage them to ultimately benefit your organization.
This book has received wide acclaim from scholars and practitioners. See below for a sampling of reviews:
‘Intrapreneurship offers a fresh and timely perspective on how to harness — and not kill — the power of innovation that exists inside every organization — including nonprofits. In his book, Desouza masterfully weaves academic research together with real life stories across industries to show us how to foster innovation and turn the best ideas into reality. His fusion of innovation and implementation into a single, pragmatic intrapreneurship framework is where the magic happens. This book is a must read for employees and leadership alike whether you are trying to increase profits, save the world, or both.‘ Neal Myrick, Director, Groundwire
‘As competition intensifies globally, no corporation can afford to ignore the potential of corporate entrepreneurs, or “intrapreneurs,” to drive growth and continual renewal. Kevin C. Desouza provides a new look and important contribution to the field of innovation, and he does so in a way that should be of keen interest to executives, intrapreneurs, and aspiring intrapreneurs across industries. Not only does Desouza explore new territory, he does so in a highly readable, applied manner drawing from both research and practice. Intrapreneurship will enable employees and managers to overcome typical, and costly, roadblocks faced when transforming ideas into commercially viable products and services.‘ Robert Wolcott, Co-Founder and Executive Director, Kellogg Innovation Network, Northwestern University
‘The evidence suggests most companies actually do a terrific job of killing off the entrepreneurial endeavours of their would-be innovators, through their standardized procedures and risk-averse mentalities. Kevin C. Desouza’s book, Intrapreneurship, provides the solution. He gives guidance to the people with bright ideas, to help them build support and get their ideas taken seriously, and he offers advice on how to manage and organize a company to give these would-be intrapreneurs as much support as possible. Drawing from his own practical experience as well as decades of academic research, Desouza’s book is a must-read in companies that care about making innovation everyone’s job.‘ Julian Birkinshaw, Professor, London Business School; Co-Founder, Management Innovation Lab (MLab); Fellow, Advanced Institute of Management Research (UK); and author of Reinventing Management
‘You cannot stay competitive and lead your industry unless you mine the potential within your own organization. Kevin C. Desouza makes the case for identifying and empowering talent to steward innovation from within. Intrapreneurship will help you tap your company’s greatest potential.‘ Scott Belsky, CEO of Behance, National Bestselling Author of Making Ideas Happen